CTS - 2022

Pitch Your Brand: Using Design Thinking to Start a Movement 推銷你的品牌:運用設計思維發起行動

S1 - S3 Students

17-21, 24 & 25 August 2020, 11:30am-1:30pm (7 sessions)

HKD 3,920

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*This is an online course which will be conducted via Zoom.
*此網上課程會透過Zoom線上授課。
Course Objectives

Students will 

  1. Identify personal strengths and talents  

  2. Determine a societal challenge of personal interest 

  3. Research to gain deeper understanding of challenge 

  4. Interview successful social entrepreneurs 

  5. Use Design Thinking to innovate solutions to the challenge 

  6. Craft and deliver a message to advocate a solution 

  7. Utilize feedback from social entrepreneurs in the field to modify solution 

  8. Build confidence in advocating for one’s own talent 

 

Course Outline

Day 1: Starting with Knowing Me 

This session aims to introduce class members and build understanding about personal strengths, talents through experiential learning activities. 

 

Day 2-3: Introduction to Design Thinking and Uncover 

This session aims to introduce the stages in design thinking: uncover, define, ideation, prototype and test, storytelling. Students apply their research skills to uncover a global challenge of personal interest. The UN sustainable goals can be a resource for global challenge. Students frame their interest into a design challenge. 

 

Day 4: Ideate and Decide 

This session aims to generate many ideas for solutions to their challenge. Experiential learning activities provide practice for students use diverse thinking. At the end of this session, they determine their design challenge. 

 

Day 5: Prototype and Test 

This session aims to have students test multiple prototypes of their solutions. They learn to make quick prototypes.  Also, they give and receive feedback for modification and revision. The session’s outcome is creating an innovative solution with tangible prototypes that utilizes a personal strength or talent. 

 

Day 6: Storytelling 

Students prepare an elevator pitch of their solution. They enhance their presentation with visuals, such as PowerPoint slides. In addition, students practice telling their story with feedback from teachers and peers.  

 

Day 7: The Speech 

Students pitch their idea to an authentic audience, pre-arranged business members from the community. Students reflect on the process for developing their solution and pitch. 

Target Participants / Prerequisite

Students should have a high level of creativity and problem-solving skills. Students should also be proficient in English and Chinese.

 

Course Instructor

Dr. Marlon Ng

Marlon Ng, Ed. D. has over 25 years of teaching, curriculum development, and educational leadership experience. He has worked in international schools in Hong Kong and Thailand in multiple capacities including curriculum director, educational consultant, and teacher. His areas of interest have been on educational culture, design thinking and storytelling. Over the past few years Dr. Ng has presented at a number of conferences locally in Hong Kong (21C, WERA) and abroad in the United States, Malaysia, and Thailand (EARCOS, ISTE, and GELS). These talks have focused on his research, particularly in the area of curriculum design and organization communication. When he is not researching and writing, Dr. Ng enjoys reading mysteries and jogging. 

Ms. Twiggy Chan

Ms. Twiggy Chan is currently an independent education consultant, focusing on special education and talent development in Hong Kong. She is now actively involved in special needs teacher training at university. She has obtained Master of Education in Inclusive and Special Education; Master of Social Science in Social Work; Postgraduate Diploma in Education; Bachelor of Science in Sport Science and Leisure Management and Professional development Course for Teachers (Catering for Diverse Learning Needs). She has been teaching in international school, local schools and non-profit organization. 

 

Twiggy is one of the Founding members, Special Interest Group for School Guidance, Life Skills and Career Development, Faculty of Education Centre for Advancement of Inclusive and Special Education, The University of Hong Kong and help to lead workshops or be a speaker for teachers and parents with gifted learners or children with learning difficulties. She also organized events to promote the talents for students with special needs, such as the “Special Innovation House: A Multi-sensory Extravaganza”, Boaz International Education, with more than 200 participants. 

 

Twiggy also specializes in helping students to find their talents and has partnered with universities and schools to conduct leadership training and entrepreneurship training program. Her start-up company, Boaz International Education Institute, has been awarded HSBC Youth Business Award 2016 – Gold Award, HKTDC and HKFYG Entrepreneur Day 2016 – Outstanding Start-up Award, Top 10 SME Customer Service Awards 2016 and Innovative Entrepreneurship Award 2017 by Junior Chamber International Hong Kong. Her start-up story has been featured in various media and has been awarded the Most Social Responsible Corporate Award by Welikehk in 2017. 

 

Medium of Instruction 
English
課程宗旨

通過參加此課程,學生將:

  • 從自己及別人身上發現強項及才能 

  • 從聆聽中建立多角度及同理心 

  • 運用設計思維及了解觀眾的需要,創作故事 

  • 建立故事的雛形,汲取別人的意見 

  • 分享自己的英文故事 

課程大綱

第一天:了解自己 

這節課堂目的希望學生向其他同學介紹自己,並透過不同體驗,認識自己的個人強項和才能。 

 

第二至三天:認識設計思維與探索 

這節課堂目的是讓學生認識設計思維的不同階段:探索、定義問題、設計原型、測試驗証及解說。學生會應用他們的探究技巧,探索一個自己有興趣的全球性議題。例如,學生可以探究有關聯合國的可持續發展目標 ,亦可隨著他們的興趣方向探索議題。 

 

第四天:設計及決定議題 

這節課堂目的是讓學生為他們的議題創作不同方案。透過不同體驗,讓學生有機會運用多角度思考。 

 

第五天:制定及測試方案 

這節課堂目的是讓學生測試他們的決解方案。學生將會制定簡單方案,並測試及收集回饋以作修定。此課堂亦會讓學生運用他們自己的強項或才能,制作創新的方案。 

 

第六天:講述故事 

這節課堂會讓學生為推銷他們的方案作出準備。透過課堂活動,學生會學懂利用視覺技巧匯報,例如,PowerPoint簡報。此外,學生亦會於匯報過程中,從導師及同學身上得到意見。 

 

第七天:演講 

學生將會向觀眾及指定的客户推銷他們的方案。學生亦會從建立推銷方案及演講的過程中作出反思。 

目標對象

本課程歡迎具備創意及解難能力之中一至中三學生,參加者亦應具備一定英語能力。

課程導師

吳文龍先生

吳文龍先生(教育博士)擁有超過25年的教學經驗、課程發展及教育領導經驗。他曾於加拿大、香港及泰國的國際學校任教,任職課程發展統籌、教育資詢顧問及老師。他專注研究教育文化、設計思維及故事創作。過往,吳博士亦數次在香港、美國及泰國為不同機構作出有關課程設計及機構溝通演講。平時,他愛好閱讀神秘小說和跑步。 

 

小陳卓琪小

陳卓琪小姐是在香港特殊教育及資優發展範疇中的一位獨立教育顧問。她積極為不同大學的特殊教育教師提供師資培訓。陳小姐已修畢融合及特殊教育碩士、社會工作碩士、教育深造文憑、運動科學及康樂管理理學士學位課程,以及教師專業進修課程(照顧不同學習需要) 深造班等專業資格。同時,她於國際學校、本地學校及非牟利機構皆有豐富教學經驗。 

 

陳小姐亦是「香港大學教育學院融合及特殊教育研究發展中心──學校特殊興趣組指引:生存技能及專業發展」的創會成員;不時籌劃研討會或受邀出席講座,向教師和家長演講有關特殊和資優教育講題。同時,她積極籌辦活動,向大眾推廣有特殊學習需要學生的另類天賦,由博雅思教育中心籌劃、多達200位參與者的「特殊創意屋:破天荒的多感官體驗」就是其中之一。 

 

陳小姐擅長協助學生發掘其長處,曾與大學及學校合作舉辦領袖訓練及創業訓練課程。她創辦的初創企業—博雅思教育中心—獲頒滙豐青年創業大獎、香港貿發局和香港青年協會合辦的「創業擂台」傑出創業項目大獎、十大中小企業優質顧客服務大獎及城市青年商會創意創業大賞。陳小姐的創業故事受各大傳媒廣為報導,獲WelikeHK頒發「努力有明天 —最具企業責任獎」。 

授課語言

英語

 

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Centre for Advancement in Inclusive and Special Education, Faculty of Education, The University of Hong Kong. 

 

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